Psychology of Consumer


Just came back from a bazaar sales. A lot of thoughts came to me when I’m behind the booth selling my items. What actually attract people to buy something?

Our perception  of values is very different. What may seems to be valuable to you may not be to me and vise-versa. In my opinion, when we get something,its either we need it or we think there’s value in it.

We need things like water ,food, clothes and etc… for survival. Without it we will die.But things like Ipod, branded goods,cars,etc….We don’t need it.Since we don’t need it why is there a need to get it? We get it because we see value in it. The value can be impose to us by companies,by advertising,by peer pressure, by culture.

In order to sell something, we must study into; how can be add values in our product? How can we market our product so that people will see values in it?

Branded goods like Prada, Gucci, sells like hot cakes even thought it cost you, your whole month of salary. Yet people still willingly to buy.Why is that so? What is the different between a Prada bag and a normal bag that cost less than a hundred buck? The materials are not going to make such a big difference.  The workmanship also won’t make such a big difference. The only obvious reason I can think of it’s exclusiveness. By making the bag a bit better and make up the price 10 times,only the richer group can afford it. When you are rich,you probably want to show the whole world you are. You probably want to get what others couldn’t afford.

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